Besti Peach Range (Slices & Halves in Syrup)
The Besti Peach Range is part of a cohesive line of canned fruits designed to share a consistent visual identity, ensuring strong brand recognition while allowing each fruit variant to have its own distinct character. The Peach Slices and Peach Halves labels follow the same structural design system established for the Besti range, balancing vibrancy, clarity, and a sense of natural freshness.
Colour Palette
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Main Colors: A sunny gradient blend of orange, yellow, and pink represents the warm tones of ripe peaches and the sweetness of syrup.
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Purpose: The gradient evokes the look of summer fruit and light, reinforcing freshness and juiciness.
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Consistency: The background approach mirrors the style used across Besti’s other canned fruits, ensuring a uniform and easily recognizable shelf presence.
Imagery
Fruit Visuals​
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Peach Slices: Neatly arranged slices at the bottom create a dynamic composition, showcasing the product in its ready-to-eat form.
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Peach Halves: The halves are displayed naturally, emphasizing texture and juiciness.
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Lighting & Shadows: The realistic photography and soft drop shadows give a sense of dimension and quality.
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Purpose: The imagery reinforces appetite appeal and transparency, allowing the consumer to immediately connect with the product inside the can.
Information Layout
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Back Panel: Features the nutritional table, ingredients, and importer details — all structured clearly with high contrast for easy reading.
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Icons and Graphics: Small icons for “Best Before,” recycling, and weight add visual rhythm while aiding quick information scanning.
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Colour Coordination: The accent boxes for ingredients and nutritional info match the warm orange palette, tying the design together.
