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Besti Whole Lychees in Syrup
The packaging design for Besti’s Whole Lychees in Syrup embraces a vibrant, fruity aesthetic that instantly communicates freshness and flavor.
Colour Palette
Dominant Color: A rich pink gradient (ranging from deep to light pink) reflects the natural skin tone of fresh lychees, instantly evoking flavor and sweetness.
Accent Colors: White and a touch of green (from the leaves in the image) help balance the vibrancy and add contrast.
Effect: The pink tone attracts attention on shelves and associates the product with fruitiness and refreshment.
Imagery
Fruit Image: Realistic, high-resolution lychees shown in both peeled and unpeeled states.
Arrangement: A cluster of fruits at the bottom center, accented by green leaves and subtle shadows to create depth. Purpose: Helps communicate the product inside the can, with visual cues of ripeness and texture to entice buyers.
Overall Design Goals
Attract attention on shelf with a bold, appetizing color palette.
Communicate the product quickly with clear typography and realistic imagery.
Build brand identity through consistent placement and stylization of the Besti logo.
Create trust and freshness cues through clean design, high-resolution imagery, and elegant typographic treatment.
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