Besti Chocolate Spread
Project aimed to create a vibrant, family-friendly packaging design that reflects the fun, versatility, and indulgent taste of the product. The design had to stand out on shelves while emphasizing its appeal to both children and adults, ensuring it felt inviting, dynamic, and practical for everyday use. Here’s a breakdown of the thought process:
Exploring the Target Audience​
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Children are naturally drawn to designs that feel energetic and fun, while parents tend to prefer packaging that looks clean, organized, and trustworthy.
Balancing these two needs was key:
For Children: Bright, contrasting colors, bold shapes, and dynamic illustrations were used to spark excitement and curiosity.
For Parents: Clear typography and well-structured information conveyed the product’s credibility and quality.
Creating Cohesiveness
on Shelves
When displayed together, the Yumdrum SweetBursts range created a visual spectacle:The unified splash motif tied the flavors together, ensuring strong brand representation.
The bright colors worked together as a rainbow-like spectrum, making the display eye-catching and appealing to children.
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Cohesiveness in typography and layout reinforced the brand's reliability and professional presentation.
