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ChocoRoo Snacks

When I set out to create ChocoRoo Snacks, I knew it had to be more than just a granola bar—it needed to be an experience. A snack that not only tasted amazing but also sparked imagination and adventure for kids.

A Packaging That Tells a Story

I wanted the packaging to feel playful and interactive, almost like stepping into Roo’s world. The design features Roo in action—maybe sneaking a bite, swinging from a tree, or off on a snack-hunting mission. His story unfolds through the visuals, making snack time an exciting adventure rather than just a routine.

From concept to creation, every element of ChocoRoo Snacks has been designed with fun, adventure, and deliciousness in mind. It’s not just a granola bar—it’s a snack-time experience that kids (and their parents) will love!

Crafting the Brand Colours

The color palette plays a huge role in making ChocoRoo feel both exciting and inviting. I chose a mix of light blue and purple, a perfect balance of energy and creativity.
 

  • Light blue brings in a sense of freshness and vitality—perfect for a snack that fuels adventure.

  • Purple gives Roo his quirky charm and adds a touch of whimsy and magic to the brand.

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