top of page
Yum Drum Marshmallow Range
The Yum Drum Marshmallow Range features a fun, colorful, and playful design system that captures the joyful essence of the brand while maintaining strong visual consistency across different product variants. Each pack — Twist, Pink & White, and White — shares a unified layout and character-driven brand identity, yet differentiates itself through distinct color themes and visual cues that make flavor recognition effortless on shelf.
Brand Identity
Logo: The Yum Drum logo sits proudly at the top center, rendered in a dynamic, hand-lettered style that feels energetic and childlike. The red color conveys excitement, sweetness, and warmth.
Character Element: The cute marshmallow mascot beneath the logo gives the brand a friendly and approachable personality. It acts as a visual anchor and instantly connects with both kids and families, reinforcing brand memorability.
Tone: Playful, cheerful, and inviting — evoking a sense of fun and indulgence.
Typography
Primary Font: Bold, uppercase, and cartoon-inspired, “MARSHMALLOW” is highly legible and full of personality.
Variant Name: Displayed below in a more playful, hand-drawn style (e.g., Twist, Pink & White, White) — this helps differentiate flavors while keeping the tone light and whimsical.
Typography Mood: Friendly, approachable, and aligned with confectionery design language.
Color Palette
Distinct Color Coding: Twist: Purple – represents creativity and variety, suitable for the multi-colored marshmallows inside.
Pink & White: Bright pink – symbolizes sweetness and joy, aligning with the classic marshmallow pairing.
White: Blue – conveys purity, fluffiness, and freshness, reflecting the product’s simple flavor.
Consistency: All packs share the same wave-like background pattern, giving energy and movement to the packaging while maintaining a cohesive range identity.
Contrast & Readability: The white typography against vibrant backdrops ensures clarity and high shelf visibility.
Icons & Supporting Graphics
Imagery & Transparency
Product Window: A large transparent section showcases the marshmallows inside, allowing consumers to see product color, shape, and quality directly.
Visual Appeal: The product itself becomes part of the design, complementing the bright background and enhancing appetite appeal.
Balance: The clear window sits harmoniously within the lower half of the pack, framed by the flowing wave graphics.
Imagery & Transparency
Product Window: A large transparent section showcases the marshmallows inside, allowing consumers to see product color, shape, and quality directly.
Visual Appeal: The product itself becomes part of the design, complementing the bright background and enhancing appetite appeal.
Balance: The clear window sits harmoniously within the lower half of the pack, framed by the flowing wave graphics.
Overall Design Concept
The Yum Drum Marshmallow Range blends fun, flavor, and familiarity in one cohesive design system. Each pack radiates a cheerful, candy-like atmosphere through its bold colors, friendly mascot, and dynamic background.
The transparent window connects visual excitement with product honesty, while the consistent brand structure builds recognition and trust.
Together, these design choices make the Yum Drum range instantly recognizable, shelf-friendly, and emotionally appealing to both children and adults alike.
bottom of page